Nutrino wants to be your personal virtual nutritionist

New app for the iPhone provides personalised meal plan recommendations for people seeking a healthier lifestyle

20 MAY 2013, AMSTERDAM, NETHERLANDS
Summary
Launched officially on the App Store is Nutrino, a new platform that provides users with healthy daily meal recommendations that are personalised based on their individual profile; exercise levels, eating habits, preferences and are available to anyone, anytime. Users can then purchase meals or weekly plans from the UK’s biggest supermarket chains at launch with other chains worldwide to be added soon. Nutrino is free to download. At launch, Nutrino is also integrated with Withings.

Nutrino wants to be your personal virtual nutritionist

New app for the iPhone provides personalised meal plan recommendations for people seeking a healthier lifestyle

Name

Nutrino for iPhone

Quick Pitch

App - Nutrino is the first virtual nutritionist providing users with healthy daily meal recommendations that are personalised to them and can be purchased within the app from supermarkets. Whether you are looking to lose weight or lead a healthier lifestyle, Nutrino helps you by recommending personalised meal plans on-the-go

Vision - Nutrino, a new platform providing nutrition recommendations that are accessible to anyone at anytime

Key Points

  • Nutrino will provide healthy meal recommendations based on a short personal questionnaire when the app is used for the first time – profile, goals, habits, preferences, and taste
  • Through its patented technology, Nutrino will then learn the eating habits and preferences of each user and tailor the eating plan to them
  • Individual meals or daily plans can be added to the ‘Grocery List’ and users in the UK can purchase from popular supermarket chains. More chains worldwide to be added soon
  • Nutritional information is highlighted for each meal, offering users the ability to monitor nutrition
  • Integrated with supermarket chains in the UK to offer healthy recommendations to users on the move
  • First 360 degrees solution offering personalisation, recommendation and purchase
  • Integrated with Withings for seamless weight tracking

London, UK: 25th April, 2013 – Launched officially today on the App Store is Nutrino, a new platform that provides users with healthy daily meal recommendations that are personalised based on their individual profile; exercise levels, eating habits, preferences and are available to anyone, anytime. Users can then purchase meals or weekly plans from the UK’s biggest supermarket chains with other chains worldwide to be added soon. Nutrino aims to be a virtual personal nutritionist for people looking to start or maintain a healthier lifestyle.

Once downloaded, users will be able to build their own personal profile. Once completed, Nutrino gets to work. Using the app’s patented technology and algorithms, the app provides a daily meal plan for each user. Each meal can be added to the app’s ‘Grocery List’ where users in the UK can purchase the goods later from Tesco and ASDA with more chains worldwide to come soon. At launch, Nutrino will also be offered with chains that include Pret, pod, eat, Costa Coffee and Café Nero, for users who want a healthier choice of meal if they’re eating out.

“We created Nutrino because we were tired of seeing so much of the ‘one-size-fits-all’ approach to nutrition. We believe nutrition should be personal to each individual,” said Jonathan Lipnik, CEO and co-founder, Nutrino. “People are using lots of different apps and gadgets to track their diet or fitness but there is nothing out there that delivers recommendations that are personalised to each of us.”

“Our technology addresses all the challenges of eating the right foods every day by adding personalisation, meal planning and 'on-the-fly' decision support. The launch of our app for the iPhone is just the start for Nutrino. Stay tuned for a lot more to come. Diet personalisation is a very difficult task, especially considering the fact that current mathematical models of nutrition are still in its infancy,” continued Lipnik. “ After eight months of development and with more refinement to come, we have created the most advanced algorithm for nutrition available today within Nutrino.”

At launch, Nutrino is integrated with Withings. Users of Withings Wireless Scales and it’s dedicated iPhone app will be able to sync both with Nutrino and keep a log of their weight. Nutrino will adapt meal plans based on this and will mean users don’t have to input this data themselves.

"We're always looking to expand the number of apps and devices that work with our Smart Body Analyzer scale and are delighted to partner up with Nutrino – like Withings, they are really looking to revolutionise how people maintain a healthy lifestyle”, said Minh Lê, Chief Marketing Officer, Withings. “By working together to create personalised meal plans for our users, based on their weight, we're making it a little easier for busy people to eat well and use technology they already have to stay in good shape "

There are more than 1 billion overweight adults in the world, at least 300 million of them clinically obese. Obesity rates have risen more than three-fold since 1980. Obesity and overweight pose a major risk for serious diet-related chronic diseases, including type 2 diabetes, cardiovascular disease, hypertension, stroke and certain forms of cancer. The health consequences range from increased risk of premature death, to serious chronic conditions that reduce the overall quality of life.

Nutrino for iPhone is available to download for free from the App Store globally now. An Android version is currently in development.

For more information about Nutrino, please visit www.nutrino.co

ENDS

About Nutrino

Nutrino is the world’s first virtual nutritionist. Using your personal and medical profile, goals and culinary preferences, Nutrino’s patented technology creates a healthy dietary plan that is tailored just for you.

Quotes
"We created Nutrino because we were tired of seeing so much of the ‘one-size-fits-all’ approach to nutrition. We believe nutrition should be personal to each individual. People are using lots of different apps and gadgets to track their diet or fitness but there is nothing out there that delivers recommendations that are personalised to each of us. Our technology addresses all the challenges of eating the right foods every day by adding personalisation, meal planning and 'on-the-fly' decision support. The launch of our app for the iPhone is just the start for Nutrino. Stay tuned for a lot more to come. Diet personalisation is a very difficult task, especially considering the fact that current mathematical models of nutrition are still in its infancy. After eight months of development and with more refinement to come, we have created the most advanced algorithm for nutrition available today within Nutrino." Jonthan Lipnik, CEO & Co-founder
"We're always looking to expand the number of apps and devices that work with our Smart Body Analyzer scale and are delighted to partner up with Nutrino – like Withings, they are really looking to revolutionise how people maintain a healthy lifestyle. By working together to create personalised meal plans for our users, based on their weight, we're making it a little easier for busy people to eat well and use technology they already have to stay in good shape." Minh Lê, Chief Marketing Officer, Withings
Videos
About Nutrino - personal virtual nutritionist

Nutrino is the world’s first virtual nutritionist. Using your personal and medical profile; goals and culinary preferences, Nutrino’s patented technology creates a healthy dietary plan that is tailored just for you.

Nutrino for iPhone is available to download for free from the App Store globally now. An Android version is currently in development.